Flower of the East — image 1

Flower of the East

Brand Identity

This exhibition was inspired by Breathing Flower by Korean artist Choi Jeong-Hwa, a large-scale installation featuring a breathing, inflatable lotus flower. The lotus, a strong cultural symbol in Asia, represents purity, hope, and new beginnings.

Building on this symbolism, the exhibition explores three East Asian flowers — the lotus, plum blossom, and chrysanthemum. Each flower conveys a hopeful message: renewal, integrity, and endurance.

Flower of the East — image 2
Flower of the East — image 3
Flower of the East — image 4
Flower of the East — image 5
Flower of the East — image 6